Program
Creative Data
2018 was the year when companies started to take data seriously. Historically, it’s been consumers who have created the bulk of the world’s data, but that’s changing fast, and by 2025 it’s predicted that enterprises will become the world’s biggest data creators. From fitness-trackers to connected fridges, from purchasing habits to travel plans - big data is here to stay, and it’s helping companies to transform their businesses. But how can you as marketer take advantage of the data revolution happening now?
Join us for an evening and share the ideas from companies who truly believe data is the source to creativity and great experience.
A magic evening that will take place at the The Absolut Company hosted by their innovation hub: LivingLab.
17.00 Welcome to the 6th CMO goes Tech -meetup.
The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will kick off the event, together with together with Ilgi Evecan Duran, Head of LivingLab, The Absolut Company’s Innovation Hub.
17.05 Get inspired from our Martech Award winner – Christian Cabau, Klarna's Marketing Manager of Sweden and Finland, will share his view on Klarna's success with martech - and why he believes his marketing budget is best spent on improving the customer experience.
17.25 Take a well-known interface and combine it with your target audience data. Et voilá - you get a succesful marketing campaign. Stefan Månsby and Veronica Lundberg, Basefarm - part of Orange group, will share some of their succesful campaigns brought to life with a great portion of creativity in combination with data.
17.45 Data + frustration - two good ingredients for a great campaign. Johanna Sahlman, Head of Halebop, will share the story behind one of Halebop's awarded campaigns. Built on behavoiural understanding and data.
18:05 Time for mingle, explore the fantastic location at the Absolut Company, and to get to know your network and presenters.
Welcome,
Cecilia & Gül
A big thank you to Ilgi Evecan Duran and The Absolut Company & LivingLab for hosting CMO goes TECH at your wonderful location.
